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Creative Director/Content Strategist/Copywriter
Freelance, Mill Valley, CA 

8/2024 - Present
 

  • Fully embedded, on-call contractor for brand consultation, UX copywriting, and content creation for Planet Labs 

  • Ongoing collaborator and lead copywriter on a key brand launch video for Decagon AI

  • Creative content lead on multiple, high-profile Google Maps social video launches, including their recent 20th anniversary celebration

  • Content lead on YouTube executive scripting and planning, including the keynote, for VidCon 2025

  • Recently wrote and directed a video announcing a new partnership between Samsung and Yahoo! for social

    Clients: Google, Samsung, YouTube, Decagon, Sprig


Creative Director/Copywriter, Google Ads
Monks/Firewood, San Francisco, CA
1/2018 - 8/2024

 

  • Fully-embedded Google Ads Creative Director overseeing the development of cross-channel marketing campaigns (paid media, web, email, social) to help grow adoption of Google Ads solutions for SMB customers

  • Led content strategy and design direction for global video announcements, Google training programs, and internal brand creation initiatives 

  • Mentored and managed creative team, including copywriters and designers—worked with opps team daily to determine workload, responsibilities, and assignments 

  • Managed UX creative direction and content creation for Google websites, microsites, and email programs

    Client: Google 

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Associate Creative Director
April Six, San Francisco, CA
10/2015 - 1/2018
 

  • UX design and writing for websites, microsites, and apps to support CEO’s new business initiatives

  • Managed strategy sessions, writing, and product launches while helping ops team define objectives and streamline processes

  • Directed 10+ video shoots and led content creation strategy to support high-impact campaigns

  • In-depth experience with conversion-focused B2B content suites (eBooks, one pagers, infographics)

    Clients: Qlik, Cogeco Peer 1, VMware, Demandbase, Sage, Turn, Smart, Nimble, MapR,
    Blue Coat


Senior Copywriter
Gyro, San Francisco, CA  
9/2014 - 9/2015

 

  • Concepting, writing, and workflow management on consumer and B2B initiatives with a team of 10

  • Delivered innovative thinking and strategic budget oversight to address need for increased profitability

    Clients: Visa, Toshiba, RCA, Digital Realty, Kurt Salmon, Sugar CRM, Level 3
     

Associate Creative Director

Marlin, Springfield, MO

6/2012 - 9/2014

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  • Managed a team of six to create 360-degree campaigns for Fortune 500 companies

  • Led creative execution, budget allocation, and client contact on largest accounts

    Clients: Unilever, Bush's Beans, Mission, Chobani Greek Yogurt, French's 
     

Senior Copywriter

VML, Kansas City, MO

10/2010 - 6/2012

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  • Concepting, writing, and creative execution on a range of digital projects for nationally known brands—including cause marketing with social extensions 


    Clients: Southwest Airlines, Western Union, Simon Properties, KCCVA
     

Senior Copywriter

Havas/Euro RSCG, Chicago, IL

7/2005 - 10/2010

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  • Lead writer on Barilla pasta account—traveled to Italy twice to support campaign creation 

  • Concepting, writing, and creative execution on million-dollar digital, print, and television projects​

    Clients: Barilla pasta, Valspar Paint, Amtrak, Citibank, The Economist, Fleet, Sprint, PowerShares
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Copywriter

Hiebing, Madison, WI

1/2005 - 7/2005

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  • Lead writer on high-level projects that were essential to helping agency retain largest account 

  • ​TV, web, radio, print, collateral, and direct mail writing experience
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    Clients: American Family Insurance, Anchor Bank, University of Wisconsin 


Copywriter

Campbell LaCoste, Madison, WI

9/2003 - 1/2005

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  • Lead writer on print, broadcast, and website development projects that grew agency retainers​

  • Clients: St. Croix Fishing Rods, Mossy Oak Camouflage, Bushnell Optics
     

Copywriter

Callahan Creek, Lawrence, KS 

5/2002 - 9/2003
 

  • Lead writer on largest account, concepting and creative execution with multiple creative teams for domestic and international clients 

    Clients: Hills Pet Food, Kansas University Athletics, Starlight Theater, Children's Mercy Hospital

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